OKX, a cryptocurrency exchange and Web3 technology developer has announced its first immersive metaverse fan experience as a part of its “OKX Collective.” The experience was launched in collaboration with the teams ambassador and Manchester City footballer, Rúben Días. Fans will get the experience of the virtual avatar of Días, to experience his favorite training techniques, know his coaching and tips.

Haider Rafique, the global chief marketing officer at OKX commented that the experience will let the people experience the metaverse and thus experience a great technology that OKX provides. OKX signed a partnership with Manchester City back in 2021 and has been hinting other offerings regarding Web3-content from other members of the team like Alex Greenwood, Ilkay Gündoğan and Jack Grealish.

The metaverse has been the next frontier of connection between the physical reality and Web3 applications, as seen in “Train Like Dias". However, recent developments in the space vary considerably, following Disney's alleged breakdown of its development in the metaverse, and Animoca Brand’s accused cuts of around $200 million to its metaverse fund which was soon denied by Animoca. In addition to that, South Korea launched its 'Metaverse Fund' for accelerating the projects in a metaverse environment and automobile manufacturer firm Nissan also filed multiple Web3 trademarks and trialed sales in the metaverse.

So, with all the activities seen in the metaverse, it is making advances to explore the opportunities in the metaverse space, including “Train Like Dias”. This new immersive experience provides a more real and engaging experience for the people and how the world of cryptocurrencyexperiences can be conducted in Web3 networks. OKX Collective's fans get a closer glimpse at the life of Días and how to receive coaching and tips from their favorite footballer virtually.



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