As the use of artificial intelligence (AI) rises, many content providers are concerned they are not receiving the adequate remuneration they should be for their original work. The CEO of News Corp Australia raised this issue in a recent editorial and called for the appropriate compensation of content creators to ensure originality is rewarded for those creating pieces for AI applications.

The most notable AI-fueled application is the ChatGPT-4 chatbot created by OpenAI. Once implemented, the company’s business model was worth $30 billion, without compensating all the original contributors to the various pieces of content collected. To ensure similar events do not occur in the future, on 2021, the Australian federal government implemented the News Media Bargaining Code, forcing tech platforms to remunerate news publishers for the news content used or linked on their websites.

Michael Miller, in his article, proposed the adoption of similar rulings for AI applications, so all content creators are fairly compensated for their work. He pointed out that not only the writers, but also journalists and video producers can benefit from this agreement, as AI engines have the potential to create content and gather facts faster, enabling publishers to spread their pieces across multiple platforms and accelerate video production processes.

The crypto industry is starting to use AI as well, as many projects are in development incorporating this technology. AI engines have an imperative task in accessing the public’s trust, as people will reject their information if not properly credited. For this reason, it is vital to reasonably remunerate the contributors, ensuring their work is recognised.

Although certain experts express their concerns for the societal risks involved in AI development, Miller does not believe that outright bans or blocks on the tech is the solution. He instead suggested the implementation of “appropriate guardrails” so the industry can take advantage of this innovation responsibly and morally. It would be a great way for both content producers and AI engines to prosper in a mutually beneficial agreement.



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