Cryptocurrencies have seen a steady growth in the last several years leading to celebrities and athletes investing in the crypto market. Former UFC two-division champion Conor McGregor has taken an active interest in cryptocurrencies and partnered with various crypto businesses. In September 2022, Conor was featured in an advertisement for the popular trading platform XTB and subsequently endorsed Tiger.Trade while rumors have circulated though it is unknown how much Bitcoin he holds. Francis Ngannou too has contemplated accepting part of his fight purse in Bitcoin while Kim Kardashian and Floyd Mayweather Jr. were charged by the United States Securities and Exchange Commission (SEC) over their involvement in the social media promotion of digital asset EthereumMax (EMAX). Crypto.com became the first-ever crypto exchange platform to partner with UFC in a $175 million deal in July 2021, further indicating the growing acceptance of cryptos in popular culture. In conclusion, the increasing trend of celebrities and athletes investing in the crypto market shows how cryptocurrencies have risen in the public’s consciousness.
Austin Bailey
- 2023-03-30
Growing Trend of Celebrities and Athletes Investing in Crypto Market
Cryptocurrencies have seen a steady growth in the last several years leading to celebrities and athletes investing in the crypto market, including Conor McGregor, Francis Ngannou, Kim Kardashian and Floyd Mayweather Jr. Crypto.com also recently partnered with UFC in a $175 million deal, showing the increasing acceptance of cryptos in popular culture.
