Cryptocurrency projects have traditionally employed blogging as a cost-effective marketing tool to attract investor interest, with the aim of driving both short-term growth and long-term organic traffic. However, a recent research report by Guerilla Buzz, a blockchain marketing agency, found that out of the top 1,000 cryptos, more than a third of these projects have failed to post any new content to their respective websites in 2023. Furthermore, the research revealed of the 1,000 projects, less than half (49.7%) have published more than two new articles in the same period. The most prolific project in terms of fresh content was that of Binance's BNB Chain with 59 new articles published in 2023, followed by Polygon (MATIC) with 36 posts and Cardano (ADA) at 12.

The study suggested that many crypto companies appeared to prioritize generating hype for their token sales, focusing on short-term growth spurts rather than building strong marketing foundations for long-term organic growth. Consequently, many of the companies are hosting their blogs on a free blog hosting website, and thereby, helping to increase the website's traffic instead of boosting their own.

Blog marketing is an effective strategy to draw investor attention, particularly since it is cost-effective and requires minimal overhead. As such, it is surprising to see that after the previous cryptocurrency boom in 2017, several crypto projects are still failing to produce consistent content. If a project fails to create fresh content, then its chances of survival and success over the medium-term may be greatly reduced. Developers and companies should bear in mind the importance of content marketing in cryptocurrency, as it is a powerful tool that can be used to enhance exposure and foster growth.



Other News from Today