Star Wars fans around the world are celebrating the franchise’s iconic characters with the help of Cryptoys. The company, backed by Andreessen Horowitz, Mattel and Dapper Labs, has announced that it will be selling limited-edition digital toys of three of the most famous characters in the franchise - Luke Skywalker, Princess Leia and Darth Vader - in partnership with Disney. Although Disney has yet to fully enter the cryptocurrency industry, the media conglomerate did advertise a job posting last year on LinkedIn to explore any potential opportunities with emerging technologies.

Cryptotoys will use the Flow blockchain from Dapper Labs to power its Star Wars Non-Fungible Token (NFT) products. Consumers will be able to purchase the digital toys for $39.99 apiece utilising Google Pay or Apple Pay, with the option to use these payment methods worldwide. Additionally, the toys will also provide entertainment with accompanying audio-visual effects such as videos, games and collectible cards.

This unique partnership between Disney and Cryptoys is a major milestone for the industry and could lead to more mainstream adoption, given the immense popularity of the iconic Star Wars franchise. Flow blockchain is the platform of choice, with its high-performance capabilities, ideal for the game and media industry. This joint venture between two huge companies is a significant step towards mixing NFT trading with beloved Intellectual Property, allowing users to own digital representations of treasured characters. The toys themselves will provide additional entertainment opportunities, and some may even increase in value depending on their level of rarity. The potential for longer-term investment may attract a wider and newer audience to the world of crypto, and might just be the trigger for more big-name companies to consider entering the space.



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