U.S. endowment funds are reportedly increasing their involvement in the cryptocurrency market, as digital assets reach new record highs. This marks a significant shift in interest from endowments and foundations, which previously had minimal participation in the crypto space. Bitcoin, the largest cryptocurrency, has experienced a significant price surge, prompting institutions to consider investing in order to avoid missing out on potential gains. Several notable institutions, such as Emory University and the University of Austin, have already disclosed investments in bitcoin ETFs and funds. The $4.8 billion Rockefeller Foundation is also exploring the possibility of increasing its exposure to crypto.



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