Cryptocurrency ads were noticeably absent from this year's Super Bowl, in contrast to the previous year's "Crypto Bowl" where companies like Coinbase and Crypto.com dominated the ads. This absence coincided with a bear market and the collapse of the FTX exchange. The theme of this year's Super Bowl ads focused on artificial intelligence (AI). The Kansas City Chiefs, the first NFT team to win three Super Bowls, were defeated by the Philadelphia Eagles. Pop star Taylor Swift, who is dating Kansas City Chiefs player Travis Kelce, attended the game along with other celebrities like Macaulay Culkin. Rapper Kendrick Lamar delivered a well-received halftime show, featuring his Grammy-winning diss track "Not Like Us," and surprise guest Serena Williams.



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