MicroStrategy, led by Michael Saylor, has rebranded itself as "Strategy" with a Bitcoin logo added to its name. The company's quarterly financial results report reveals that its most profitable business has been holding Bitcoin over the past four years. Strategy refers to itself as "the world's first and largest Bitcoin Treasury Company" and has accumulated 218,887 Bitcoins for $20.5 billion. The company has raised funds by selling shares of stock and issuing convertible notes, using the proceeds to acquire more Bitcoin. The full-year Bitcoin yield for 2024 was 74.3%.



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