Despite the ongoing tug-of-war between Crypto firms and the U.S. regulators, Coinjar's CEO Asher Tan remains unfazed by the uncertain regulatory atmosphere. His Australian based crypto-exchange aims to land its boots on the ground of the United States and enter the market with full strength. Coinjar, which was founded in late 2013 and is registered in the United Kingdom as well, has roughly 500,000 customers in both countries.

Coinjar has recently set out its expansion plans to the US by hiring its first Anti-Money Laundering (AML) Compliance Officer in May. Tan is confident that Coinjar's commitment to full compliance with the regulations will prove to be its differentiating factor in the highly volatile market. He also acknowledged the potential roadblocks that the firm may face and has taken an approach of one step at a time by gradually entering states and covering major ones first.

Meanwhile, Coinbase, another US based crypto traditional exchange, is battling in the court to seek clearer regulatory guidelines from the US Securities and Exchange Commission (SEC). Coinbase Chief Legal Officer, Paul Grewal, was reported to ask for regulations that would register the firm with the SEC.

Coinjar seems determined to avoid the bumps that many crypto exchanges face in the U.S. by using the power of compliance that is often overlooked by many. This could indeed be a challenging endeavor for the Australian crypto firm, but one that is not impossible.



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