Bullish, a technology company focused on providing crypto trading services specifically for institutional clients, recently announced their partnership with B2C2, a Japanese crypto market maker and liquidity provider. The alliance seeks to deliver trading liquidity to the crypto industry's institutional players. B2C2 was acquired by financial giant SBI Financial Services in December 2020 making it the first firm of its kind to own a crypto desk.

The alliance between Bullish and B2C2 allows Bullish to provide unique liquidity to its clients through beneficial transaction methods such as fast execution, reliable trades, and transparent pricing. Tom Farley, CEO of Bullish, expressed his pride of this partnership.

Despite the company being backed by major corporations such as Peter Thiel, Galaxy Digital, and Block.One, Bullish has still struggled to obtain serious recognition in the industry. Since the initial launch of their platform in November 2021, Bullish's overall trading volume has totaled around $200 billion, significantly lower than that of the leading crypto platform Binance. Due to the market's failure to adopt Bullish, the company decided to withdraw their SPAC-focused public listing from the market.

This new partnership is a major step forward for Bullish, as it allows them to provide their services to a much broader range of clients. With the backing of B2C2, Bullish can now offer extra liquidity to the crypto institutions. This may be the perfect move for Bullish to establish itself as a leading crypto platform in the industry.



Other News from Today