The rise and fall of Decentraland serves as a cautionary tale for the future of virtual worlds. The article discusses the mistakes made by Decentraland and offers lessons that can be learned for the next generation of digital platforms. The author highlights issues such as speculative land booms, lack of incentives for creators, high barriers to entry, a flawed onboarding experience, and a mismanaged marketplace for digital wearables. The article emphasizes the importance of rewarding creators based on contributions, fostering network effects, improving onboarding experiences, supporting creators, and implementing smart monetization strategies. The overall message is that while the metaverse is still in its early stages, future digital platforms must learn from Decentraland's mistakes to avoid becoming deserted virtual ghost towns.



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