A recent study by KeyRock Trading has found that crypto airdrops, a method used to distribute tokens and generate early enthusiasm, are facing challenges. The study analyzed 62 airdrops across six blockchain networks in 2024 and discovered that after 90 days, 88.7% of the tokens analyzed experienced a decline in price. This highlights a downturn in token performance shortly after listing, with many airdrop tokens failing to sustain long-term interest or value. However, some blockchains, such as Ethereum and Solana, saw a small percentage of their airdrops maintain or increase in value after three months. The study also suggests that the size of an airdrop can significantly impact its initial market reaction and long-term viability, with larger airdrops fostering a stronger sense of community ownership and potentially stabilizing price fluctuations.



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