The article discusses the growing influence of celebrities and influencers in the metaverse, a shared virtual space where people interact using augmented reality and virtual reality. According to Statista, 42% of metaverse enthusiasts in the US have purchased items endorsed by celebrities or influencers, highlighting their impact on consumer decisions. Various high-profile celebrities and brands have embraced the metaverse and are using it to engage with audiences, promote products, and host events. Examples include Justin Bieber organizing concerts in the metaverse and Paris Hilton launching 'Slivingland' on Roblox to bridge the gap between Gen Z, the metaverse, and brands. Prince Harry and Meghan Markle are also reportedly launching their metaverse platform. However, the article advises caution as the metaverse operates in an unregulated environment, making virtual crimes and scams possible. An example mentioned is the Neko Inu game, where a scam stole thousands of dollars from users.



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