Chiliz CEO Alexandre Dreyfus recently discussed the company's journey of understanding the Korean market over the past six years during an interview at Korea Blockchain Week. Chiliz has been actively working on forming partnerships and entering the Korean sports and entertainment industry. The company aims to use blockchain technology to connect sports and entertainment and enhance fan experiences. Chiliz has already collaborated with the K League and Naver Pay to offer fans the opportunity to buy NFTs and integrate blockchain for digital asset wallets. The company's strategy focuses on capitalizing on Korean fans' tendency to support multiple international teams. However, regulatory hurdles still exist, and the launch of fan tokens for the K League has been delayed due to legal clarifications. Despite this, Chiliz remains dedicated to long-term growth in the Korean market and aims to fully implement its services as the regulatory environment evolves.



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