The article discusses the various ways in which TON-based Telegram mini-apps (TMAs) can generate revenue. These mini-apps provide additional services and functionalities for Telegram users and can be monetized through advertising, in-app purchases, subscription models, token issuance, and Play-to-Earn or Tap-to-Earn games. The TON ecosystem has experienced significant growth, with over 300 playable mini-games and 500 million monthly engagements with TMAs. Token issuance is the most popular profit model, followed by in-app purchases, advertising revenue, brand partnerships, and game distribution. Viral marketing, social interaction, tournament prizes, leaderboards, subscription services, and VIP memberships are other revenue models for mini-games. The article also highlights the success of specific mini-games like Catizen, DOGS, and Hamster Kombat, which have attracted millions of users and generated substantial revenue.



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