A study by the AMF and OECD has found that there is a growing trend of younger and more active investors entering the French investment space. The study revealed that 40% of French investors made their first investment in the past four years. It also highlighted the rise of independent, self-directed investors who are moving away from traditional assets towards innovative options like ETFs, crypto-assets, and crowdfunding. The study showed that 24% of French people identify as independent and active investors, with a growing number under the age of 35 choosing ETFs as their preferred investment vehicle. Furthermore, investment practices are evolving beyond traditional shares and bonds, with investors diversifying their portfolios by holding multiple products such as funds, crypto-assets, and crowdfunding securities. ETFs have gained popularity, especially among younger investors, due to their ability to provide diversified exposure at a lower cost compared to traditional mutual funds. Social media platforms like YouTube and Instagram influence the opinions of younger investors, while older generations prefer traditional media outlets for stock market coverage. Crowdfunding platforms have seen increased participation, particularly among middle-aged investors who are looking for alternative investment opportunities. Crypto-assets also have potential appeal, particularly for younger investors who see them as high-risk, high-reward opportunities. Technology has made investing more accessible, with three-quarters of investors logging into their investment accounts at least once a week using smartphones. Fractional investments and copy-trading are becoming increasingly popular, providing new ways for inexperienced or smaller investors to engage with the market.



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