Luxury fashion giant Ralph Lauren has taken a bold step forward in Miami, joining forces with Poolsuite, a Web3 platform, to offer an exciting and unique shopping experience. Ralph Lauren has codesigned an NFT that will be gifted to all existing Poolsuite members and will allow customers who hold Poolsuite’s Grand Leisure collection to update their “Leisurist” avatars with digital Ralph Lauren looks through the “RL-3000” website. The store has also partnered with BitPay to allow customers to make payments with Bitcoin (BTC), Ethereum (ETH), and Polygon (MATIC), making it one of the first luxury brands to accept cryptocurrency as payment.

David Lauren, Chief Innovation Officer of Ralph Lauren highlighted the importance of Miami in the conception of the project, citing its dynamic community of start-ups, brands, and luxury consumers in the Web3 space, deeming it the perfect place to test cryptocurrency and launch the Poolsuite partnership. He also discussed the brand’s vision to bring virtual experiences to customers through the metaverse.

Ralph Lauren’s new Miami Design District store has something for every level of luxury brand enthusiast. Those interested in fashion and cryptcurrency can visit the store to experience a new level of luxury, complete with the option to make purchases with crypto. For current Poolsuite members, the store even offers an NFT gift. As Chief Innovation Officer, David Lauren believes Ralph Lauren’s new store to be a testament to the brand’s commitment to innovation and customer satisfaction.



Other News from Today