The article discusses the common mistakes made by crypto marketers and provides tips on how to improve marketing strategies. It emphasizes the importance of understanding marketing fundamentals and applying them to the unique challenges of the crypto industry. The article highlights the need for marketers to go beyond lead generation and focus on building brand awareness and long-term growth. It also emphasizes the importance of balancing short-term sales activation with long-term brand building. The author recommends hiring marketers with a background in marketing rather than crypto to ensure effective application of marketing principles.



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