NAGA Group AG, a retail trading platform, has appointed boxing legend Mike Tyson as its brand ambassador. The partnership was announced by NAGA's CEO, who highlighted the effort put into negotiating contracts, filming an advertisement video, and creating the campaign content in just two weeks. This move follows a trend of sports personalities becoming brand ambassadors in the retail trading industry, with other brokers partnering with figures like Zlatan Ibrahimović, José Mourinho, and Conor McGregor. NAGA's partnership with Tyson comes after its merger with Capex.com and a strategic shift to improve profitability and operational efficiency.
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