The Tourism Authority of Thailand (TAT) has teamed up with digital asset platform Freedom to utilize blockchain technology in the country's tourism industry. The partnership will bring blockchain capabilities to Thailand's tourism sector, allowing visitors to engage with the Discover Thailand community through Freedom's Web3 platform, Freedom World. This platform offers gamified experiences, social ratings, and incentive-based rewards, enhancing tourists' experiences and providing personalized services. The collaboration also enables seamless transactions and real-time tracking, supporting local businesses by offering consumer insights. Freedom World offers the Scape Game, a metaverse game that combines digital and real-world experiences, encouraging visitors to engage more with Thailand's attractions. The platform also includes the Free World, a social rating system that promotes active participation and rewards user contribution. Through this partnership, TAT aims to promote sustainable tourism and support local businesses by simplifying loyalty rewards and facilitating QR code-based transactions.



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