Vanar Chain and Shelby American have partnered to bring the Shelby brand into the Metaverse. Using Vanar's Layer 1 blockchain technology and gaming platform Virtua, they will introduce a new brand called the "Shelbyverse," which will offer gamified experiences and exclusive physical merchandise. This collaboration represents the growing trend of luxury automobile manufacturers exploring opportunities in the Web3 space. It follows similar partnerships, such as Lamborghini's collaboration with Animoca to create a Metaverse racing game. Despite some skepticism about the future of the Metaverse, gamified experiences remain a strong area of growth. The partnership between Vanar and Shelby signifies Shelby American's willingness to embrace digital modernization and venture into new digital frontiers.



Other News from Today