BlackRock, the world's largest asset manager, is set to launch a Bitcoin-linked exchange-traded product (ETP) in Europe, marking its first entry into the European crypto market. The fund is expected to be based in Switzerland and will be marketed as early as this month. BlackRock's entry adds significant weight to the European ETP market, which is currently smaller compared to the US market. The move aligns with the growing trend of financial institutions warming up to digital assets. The European market has become increasingly competitive, with over 160 ETPs tracking Bitcoin and other tokens. BlackRock's entry into the region may intensify competition while offering investors a new, institutionally backed option.



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