MicroStrategy, now rebranded as 'Strategy,' has garnered attention for its Q4 earnings report, as well as for launching a Bitcoin-branded merchandise store. Although the company is the largest corporate holder of Bitcoin, it does not accept cryptocurrency payments for its merchandise platform, leading to controversy. The executive chairman of Strategy, Michael Saylor, has been a strong advocate for Bitcoin but has expressed reservations about using it for everyday transactions. The company's decision to only offer credit card payments for its merchandise suggests a preference for traditional payment options, treating Bitcoin as a store of value rather than a functional currency.



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