CandleFocus Google policy update requires FCA registration for UK crypto ads
2024-12-20
Author: Content Editor
Google is tightening its crypto ad policy in the UK, requiring crypto exchanges and software wallet providers to register with the FCA before advertising on its platform. Hardware wallet ads are exempt from this requirement as long as they are used solely for storing private keys. All advertisers must obtain Google certification and comply with local regulations. This policy update, effective January 15, applies globally. Google has adjusted its crypto ad policy multiple times, initially banning all crypto-related ads but later allowing regulated exchanges and wallets to advertise. The change in policy coincided with the approval of spot Bitcoin ETFs by the SEC.
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