XYO and Upland have joined forces to explore new ways of integrating virtual and real-world experiences. They aim to deliver innovative solutions that blend gamified elements across physical and digital spaces, expanding the potential of Web3. The partnership will begin with the integration of Upland into XYO's COIN App during the "Learn & Earn" initiative. Both companies are key players in the Web3 space, with XYO's COIN app utilizing crowd-sourced geospatial data and Upland providing a platform for buying, trading, and developing virtual properties tied to real-world locations. The partnership will allow for more interaction between the physical and virtual realms, with features rolling out in October 2024. Users will be able to engage in "Learn & Earn" campaigns and earn rewards within both apps. The collaboration aims to bridge the gap between the physical and virtual world and unlock new opportunities for users. This partnership has the potential to set the stage for further innovations in the rapidly growing metaverse.



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