PLAY, a platform that combines Web3 technologies with gaming, has partnered with Telefónica Innovación Digital to launch PLAY GamePass NFTs. The collaboration aims to improve accessibility to Web3 technologies for Telefónica Innovación Digital users, allowing them to migrate onchain. Users can purchase the NFTs on the Telefónica marketplace called "TU Gallery." The partnership expands Telefónica's marketplace and attracts dedicated PLAY fans. This collaboration follows PLAY's previous partnership with TapNation to broaden access to Web3 gaming for mobile gamers. The CEO of PLAY, Christina Macedo, expressed excitement about increasing onchain gaming's worldwide accessibility through the partnership. NFT holders will receive special benefits such as exclusive acknowledgment and access to community events and channels.



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