Meta, formerly known as Facebook, has partnered with James Cameron's tech company, Lightstorm Vision, to develop immersive 3D content using AI and Meta's virtual reality headset Meta Quest. The collaboration aims to create new forms of media and expand beyond the film industry to include concerts and live sports. The deal reflects Meta's continued commitment to its metaverse vision despite previous challenges. In another news, Nissan plans to introduce an NFT loyalty program called Nissan Passport Beta, offering over 5,000 digital car collectibles to fans in Japan. The lottery-style giveaway will run until January 2025 and includes digital representations of various types of cars. Meanwhile, Nike is shutting down its RTFKT platform, which sold NFT collections of Nike sneakers, and Adidas is partnering with the STEPN Web3 app to reward users for meeting physical activity milestones. In Japan, NFT adoption is on the rise due to factors such as a deep content pool, interest in anime and manga, and the use of digital collectibles for rewards by enterprises and the government.



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