Former President Donald Trump's family has launched World Liberty Financial, a new crypto venture aiming to create a U.S.-dollar-backed stablecoin. Despite falling short of their initial fundraising goal of $300 million, the project has secured $14 million in its initial token sale. World Liberty Financial plans to develop a stablecoin pegged to the U.S. dollar and positioned as a crucial tool for maintaining U.S. dollar dominance in the digital economy. The team is led by Rich Teo, former co-founder of Paxos, and is focused on security protocols and regulatory compliance. The project will operate on the Aave V3 protocol on Ethereum and is targeting a launch in the first half of 2025. The ownership structure reveals a significant concentration among insiders, with 70% held by the Trump family and associates. The project faces challenges including regulatory requirements, securing additional funding, and building market trust, but its unique positioning and high-profile backing make it noteworthy in the crypto landscape. The success of World Liberty Financial could impact the future of stablecoins and decentralized finance.



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