The founder of Remilia Corporation, Charlotte Fang, explains that the delayed launch of the Milady Cult Coin (CULT) on Ethereum was intentional and part of their plan. The company raised $20 million in a pre-sale for the token in June. Some members of the crypto community grew concerned during the wait for the launch, speculating that it was due to the price drop of Ethereum. CULT reached a market cap of almost $500 million at launch but has since retracted to around $250 million. The launch is just the beginning, as the project plans to have future airdrops and community activities. The Milady community has a unique and edgy culture, with elements of irony and inside jokes. The founder distances the project from being classified as a traditional cult, referring to it as a memetic tribe instead.
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