CandleFocus

Trezor: sales boom for the hardware wallet

Author: Content Editor
Trezor, a leading hardware wallet company, has experienced a surge in sales in recent weeks, with a 600% increase after the US elections compared to the previous six months. This boom in sales can be attributed to both commercial factors, such as Black Friday discounts, and structural factors, such as the increasing trend of BTC withdrawals from exchanges. This indicates a growing desire among cryptocurrency users to store their assets privately in non-custodial wallets for the medium to long term. Trezor's sales data provides insights into the evolving landscape of cryptocurrency custody and user preferences. The company attributes this sales boom to the increasing price of Bitcoin, the beginning of a new bull market, and the shift towards self-custody. Self-custody eliminates the risks associated with centralized custodial wallets, such as theft, bankruptcy, or technical issues. The global phenomenon of increasing self-custody is supported by the decreasing Bitcoin reserves on exchanges. This milestone highlights the growing interest in cryptocurrencies and the importance of self-custody. Trezor attributes its success to its expanded product range and simplified onboarding process.

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