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Animoca Brands invests in Igloo Inc to boost consumer NFT activity

Animoca Brands has made a strategic investment in Igloo, Inc., the parent company of Pudgy Penguins, to expand NFT as consumer crypto and complement its Mocaverse platform. Despite the bear market and loss of popularity, Animoca Brands continues to support Web3 features, and the investment in Pudgy Penguins aims to revive consumer crypto. Pudgy Penguins is currently the third-most active NFT collection, and the investment will focus on leveraging it as an example of successful consumer crypto. The Pudgy Penguins brand also extends beyond the digital world, offering physical toys and merchandise. The investment will also support the development of Abstract, a new chain for consumer crypto by Igloo.

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