One of the most significant trends in blockchain technology right now is the transition from Web2 to Web3. Web3 domains are special blockchain identities, akin to Non-Fungible Tokens (NFTs) that can be stored in a crypto wallet. These domains are crucial for interactions between blockchain apps and allow people to do things like receive crypto payments, host a website, or build a decentralised application.

Unstoppable Domains and Ethereum Name Service (ENS) are two of the biggest blockchain domain name services in Web3, and in the last few years, interest and adoption in the space has grown significantly. Unstoppable Domains alone has over 3.3 million names registered and ENS is not too far behind at 2 million. With the rising demand for Web3 initiatives, notable companies have been joining the space.

Nike, Starbucks, Porsche and Build-A-Bear have made an effort to get involved in Web3, the former launching an NFT marketplace with the domain ".Swoosh". Brands within the fashion industry have also taken to the metaverse, creating digital assets in the form of virtual apparel. Gucci, Prada, Ralph Lauren, Dolce & Gabbana, Burberry, Christian Dior and Zara are all making waves in Web3 in some shape or form - and this is just the beginning.

Sandy Carter, COO of Unstoppable Domains, predicts market innovation from entrepreneurs in other industries such as, food services, transportation, automotive and technology. As an example, she highlighted the use of NFTs by Lowe's to track power tool theft. Carter is adamant that other large global brands will soon join in.

Getting a domain for yourself is a relatively simple process and does not require many prerequisites. Once you have chosen which service to use, look up the instructions and if your desired address is available, purchase the domain.



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