Google has updated its policy on cryptocurrencies and related products in the UAE, allowing advertisers to promote cryptocurrency exchanges and software wallets targeting UAE users if they meet regulatory requirements and are certified by Google. These requirements include being licensed by regulatory authorities such as the FSRA, VARA, or DFSA. Advertisers must also comply with local legal requirements. Violating the policy will result in account suspension, with a warning issued beforehand. This update allows platforms such as Binance and OKX to target UAE customers with Google advertisements. The UAE has become a crypto hub in the Middle East, with over 30% of its population holding crypto.



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