The Argentine Football Association has signed a sponsorship deal with cryptocurrency exchange XBO.com, making it the Official Global Sponsor of the Argentina National Football Team for 2025. The partnership will support the team during the World Cup 2026 qualification matches. XBO.com will launch fan engagement initiatives and offer exclusive rewards to bridge football with crypto. This collaboration highlights the increasing convergence of crypto and sports, as seen with other partnerships between crypto exchanges and sports organizations such as Aston Martin's partnership with Coinbase and Crypto.com's partnership with Formula One.



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