Santiago Santos, co-host of the Empire newsletter, is building Inversion Chain with the idea that users don't need to fully understand it to use it. He plans to market Inversion Chain through transactions with potential projects like Helium, rather than targeting the masses. The launch timeline is not yet set, but the chain will be built on Avalanche. Santos believes in a multi-chain world and wants to create an onboarding acquisition channel for millions of users. He compares his concept to building Berkshire on-chain, where the focus is on acquiring businesses and activating user bases. The goal is to continuously acquire more businesses and bring on more users to generate economic activity on the chain. The ultimate aim is for crypto to become seamlessly integrated into everyday life, similar to how the internet is now a part of doing business.



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