Cryptocurrency-based travel booking platform, Travala, has introduced a new Treasury Reserve Plan to strengthen its financial foundation and support future growth. The plan involves holding reserves in Bitcoin (BTC) and its native AVA token and allocating a portion of Travala's profits to store in these assets. This move aligns with the company's goals of expanding its travel offerings, enhancing customer experiences, and accelerating blockchain adoption in the global travel market. Travala has already partnered with travel metasearch engines like Skyscanner and KAYAK to widen its reach and offers crypto payment options for hotel bookings.



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