The New York Red Bulls have partnered with Sports Illustrated Tickets to create a blockchain-based ticketing system for their home venue, which will be rebranded as "Sports Illustrated Stadium." The platform, called Box Office, will use the Avalanche (AVAX) blockchain to create secure and unique digital tickets that can be held in digital wallets. The blockchain integration will also offer additional features such as personalized content, exclusive offers, and the option to turn tickets into NFTs for added interactivity and collectability. This partnership aims to set a new standard in sports and entertainment ticketing.



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