The MiL.k Alliance (MLK) is a crypto project that allows customers to experience a loyalty points exchange service. Consumers are able to use the platform to access a variety of points from different lifestyle services. The project recently saw a surge of 101% this week as it is continuing to expand globally. Over the last 24 hours, the 223rd-ranked crypto asset by market cap has climbed 15.8%.

Recently, MiL.k and GetPlus, an Indonesia-based loyalty point integration platform, have agreed to a point exchange service that they plan to launch in the second quarter of 2023. This will increase the usability and convenience of the MiL.k Alliance in Indonesia. Additionally, MiL.k Partners are carrying out a co-marketing activity with Boost, another fintech project in Malaysia, in attempt to attract more users in the country.

This increased utilization and recognition of the MLK platform have greatly impacted the price of the project's native token, MLK, which has now risen to worth $0.55. Chief Executive of Milk Partners and operator of MiL.k, Jungmin Cho said, “by utilizing our technology and experience, we will expand various blockchain-related businesses in Indonesia” and this is certainly an optimistic outlook to the cryptocurrency project.

The MiL.k Alliance is, therefore, growing its presence worldwide in an effort to provide more people access to its services. As the market and user base of the platform increases, the value of the native token will be expected to rise further and this will in turn strengthen the cryptocurrency of the MiL.k Alliance. The project has seen tremendous growth and it appears that it is set to expand even further in the near future.



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