Hong Kong-based crypto exchange OSL is partnering with design consultancy Pentagram to undergo a strategic rebranding as part of its plans for global expansion. The aim is to create a brand identity that stands out in a competitive market and engages effectively with its target audience. OSL, one of only two licensed digital asset exchanges in Hong Kong, received its license from the Securities and Futures Commission in December 2020. This rebranding follows a warning from the SFC in March about fraudulent websites impersonating crypto exchanges in Hong Kong. OSL recently added the Solana network's SOL token to its offerings.



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