JMJ Mach, a luxury watch brand, is combining traditional watchmaking with NFTs and blockchain technology to create unique "phygital" timepieces. Each watch features a one-of-a-kind character minted as an NFT, ensuring both physical and digital uniqueness. The company uses NFC chips with encrypted keys to guarantee security and authenticity, and ties each microchip to a corresponding NFT on the blockchain. JMJ Mach has overcome technical challenges to merge traditional watchmaking with modern technology and is pioneering a WatchDAO initiative to give ownership to their community. They envision a transformative future for the luxury watch industry, with interactive features and the bridging of traditional and digital asset ownership.



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