The author emphasizes the importance of marketing in the crypto industry and suggests that crypto projects should not rely solely on their technical accomplishments. They argue that marketing is an essential function that complements engineering and is necessary for achieving mainstream adoption. The author advises crypto teams to look for marketers who understand the unique dynamics of the crypto ecosystem and have the ability to build relationships with various community organizations and stakeholders. Additionally, they stress the need for marketers to have a deep understanding of the technology in order to devise effective marketing strategies for different audiences. Overall, the author believes that marketing should be viewed as a strategic function rather than an afterthought in the crypto industry.



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