Tap-to-earn games have become incredibly popular in the crypto gaming space, attracting hundreds of millions of players. The Open Network (TON), a blockchain associated with tap-to-earn games, has surged in popularity as a result. However, the co-founder of TON Society believes that tap-to-earn should be viewed as more than just a gaming mechanic and instead should be seen as an effective way to introduce products to users. This viral mechanic has allowed tap-to-earn projects to quickly build massive communities and distribute tokens to as many users as possible. However, the challenge lies in retaining user interest and clarity about the roadmap after the token launch. Some projects have relaunched with new mining phases, while others have pivoted to become hubs for launching other games and projects. The future of tap-to-earn involves using this viral mechanic to gather a large community prior to launching a more robust product, serving as a user acquisition model that is less costly than traditional methods.



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