The article discusses the similarities between political messaging in the 2024 US election campaigns and cryptocurrency narratives. It emphasizes the use of memes in political messaging to engage voters and shift their perceptions. The article also highlights the importance of emotionally resonant, purpose-driven language in connecting with supporters and the role of lobbying in shaping election outcomes. It suggests that the crypto industry can learn from these communication tactics to persuade users to choose their products and gain wider acceptance.



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