Floki Inu (FLOKI) has recently partnered with Badminton Asia to gain visibility and spread brand awareness in the Asian market. Badminton Asia, the governing authority of badminton in the region, is expected to introduce FLOKI to over 600 million households. The 2023 Badminton Asia Championships will be streamed to more than 678 million households, including over 250 million in Hong Kong and China. This is a meaningful step for FLOKI to cash in on the growing crypto industry in the Asian region.

The partnership provides FLOKI with exclusive sponsorship rights for the event, including category exclusivity and a prominent presence in marketing and promotional materials. As well as on court boards, direct TV viewing and a dedicated presence on press conference backgrounds, promotional events and VIP lounges. Further, Floki representatives will also be present at five prize distribution ceremonies.

This strategic move is part of Floki’s long-term vision of spreading brand awareness through collaborations. In March, the project associated with DEXTools, a token data analytics platform with reportedly over 140 million users. Also, Floki entered into separate agreements with four football clubs - Bayer Leverkusen, Spartak Moscow, Twente and Fenerbahçe - to extend its reach to millions of users.

These efforts have had positive results, with FLOKI’s utility token gaining attention from exchanges and being featured in multiple listings, such as Crypto.com, HitBTC, BigONE and CoinBX. Also, it took a top 10 position among Lunar Crush’s top assets by social activity.

The partnership with Badminton Asia further underscores FLOKI’s commitment to bridging the crypto space to mainstream sports and entertainment, while increasing its brand visibility. The 2023 Badminton Asia Championships provides a powerful opportunity for FLOKI to break into the rapidly growing crypto industry in Asia, and tap into its gigantic user base.



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