Organic sales refer to revenue generated from the normal day-to-day operations of a business over a given period of time. In essence, organic sales are an organic measure organic of the value a company is generating for its owners and/or shareholders. These sales are typically generated by a company's own efforts, apart from any outside influences such as deals, mergers, acquisitions, and other business activities.

Organic sales are viewed as an important financial metric to track a company's performance, since it provides a more accurate indication of a business's success. Organic sales are also seen as a measure of the efficiency of a company's operations. Investors look to organic sales figures to understand the extent to which a company's core business is expanding, and how it is growing independent of any external factors. Furthermore, a company's organic sales figures are useful in determining the true market value of its shares.

Organic Sales figures are usually studied over the course of a specific period of time, to better gauge the growth trajectory for a company. However, there is no single accepted definition for organic sales and it may differ from one industry to another. For instance, in some industries, organic sales may only apply to products created in-house by a business, as opposed to products made by outsourcing.

Organic sales are a key factor to consider when assessing a company's financial health, value, and growth potential. For this reason, organic sales analysis often comes down to the point of knowing what questions to ask, and what metrics to look for. For instance, investors who are interested in tracking organic sales may look to measure the growth of specific product lines, or to compare the sales of new products over a period of time. Additionally, analysts may use trend analysis to measure the effectiveness of marketing campaigns, or may measure organic sales figures against competitors.

Organic sales are a critical metric in any company's performance evaluation and provide an in-depth view of a company's performance. By tracking organic sales figures, investors can gain valuable insight into the effectiveness of a company's efforts, and the overall health of its operations.