CandleFocus Kraken and Formula 1 Williams Racing Extend Partnership
2024-10-17
Author: Content Editor
Crypto exchange Kraken and Formula 1 team Williams Racing have extended their partnership until the 2025 season. The collaboration, which began in 2023, aims to enhance fan interaction by combining blockchain technology with the racing world. They have launched initiatives such as the Grid Pass digital collectible program and Williams Racing Fan Zones, attracting nearly 200,000 visitors. Kraken's branding will be featured on race suits, helmets, and team kits, and they will continue as the Presenting Partner for five fan zones. The partnership will continue to evolve with ongoing updates.
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