CUDIS, a web3 wellness company backed by Draper Associates, has partnered with UCLA Athletics for a year-long collaboration to promote its AI-powered smart rings among students and athletes. The partnership includes showcasing the smart rings to UCLA students and sports fans, as well as signing name, image, and likeness agreements with student-athletes from various UCLA teams. CUDIS will also engage with UCLA fans through interactive campaigns, using UCLA Athletics' branding to connect its smart rings to the university's athletic culture. The smart rings use blockchain technology to monitor health metrics and offer personalized wellness advice through an AI coach. In September, CUDIS raised $5 million in funding led by Draper Associates.



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