The cryptocurrency industry has experienced significant growth and innovation in 2024. It has seen new records in terms of asset prices, trading volumes, and active users. The market action was accompanied by the maturation of decentralized finance (DeFi), the introduction of real-world assets (RWAs) on blockchain, the rise of memecoins as cultural phenomena, and the launch of Bitcoin and Ethereum spot ETFs. Stablecoins and RWAs saw substantial growth in total value locked and onchain volumes. Memecoins gained popularity, teaching the industry about viral community growth. Onchain perps and AI in DeFi also found success. The approvals of Bitcoin and Ethereum spot ETFs opened the door to institutional inflows. The industry is hoping to divert institutional interest to DeFi, particularly in areas such as custody, compliance, and asset tokenization for RWAs. The growth of tokenized RWAs suggests the future of institutional adoption. Additionally, advancements in AI agents, DeSci, GameFi, and TravelFi are disrupting legacy industries. Despite challenges such as geopolitical tensions and volatility, the crypto industry is expected to see further growth and mass adoption in 2025.



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