Corporate culture is an organizational culture variegated and sophisticated, which involves the commonly shared values, beliefs and assumptions that affect organization members and the organization’s practices, behaviors and synergy within the internal and external environment. It is the way a company approaches problem solving, its work processes and the way employees relate to each other and the company’s customers. While corporate culture is heavily influence by its founders, it has the potential to change through management dynamics, such as hiring practices and rewards for good performance.

A company’s corporate culture is determined by the behaviors and actions of its employees. Since culture is built up over time, new employees need to learn and abide by the culture from their colleagues. As employees become more aware of the values and beliefs of their workplace, they usually express loyalty to the company and work hard. Companies can ensure a strong corporate culture by training their employees and ensuring that values, such as respect and honesty, are embedded into daily operations.

A company's corporate culture is also influenced by its size and the types of products it produces. For example, companies that produce high-level technology will likely have a different corporate culture than those that are small and manufacture goods that people use on a daily basis. Companies in the same industry will also have different corporate cultures, depending on their management styles and how competitive they are in the market.

Overall, while corporate culture will vary from company to company, the four main types are clan culture, adhocracy culture, market culture, and hierarchy culture. Clan culture emphasizes family values, rewarding loyalty, and encourages employees to make decisions based on the company’s values, rather than the bottom line. Adhocracy culture focuses on creativity and innovation, encouraging employees to take risks, think outside of the box, and adapt quickly. Market culture is competitive and focuses on performance, rewarding employees based on their individual performance or the performance of their teams. Hierarchy culture emphasizes formal rules, processes and regulations, and a clear chain of command is followed.

No matter the type of corporate culture, it can have a significant positive or negative effect on a company. A supportive and encouraging corporate culture can create an environment where employees are inspired to reach their full potential and be their best. Conversely, a negative and restrictive corporate culture can lead to low morale, resentment, and difficulty sustaining a competitive edge. Therefore, for companies to maximize their potential, it is essential for them to create an atmosphere of trust and mutual respect.