Channel stuffing describes a type of financial fraud whereby a company ships more goods to its distributors and retailers than end users are likely to purchase over a reasonable period of time. The purpose of channel stuffing is to temporarily boost reported sales figures and associated profits, in order to make the company's financial performance look better than it actually is.

The deceptive nature of this practice has caused regulators and other authorities to speak out against the tactic, referring to it as a form of fraud. In some countries, such as the United States and the United Kingdom, engaging in channel stuffing can be punishable by legal action.

Channel stuffing can be accomplished in a variety of ways. For example, many companies pack excessive amounts of products in their shipping containers, include extra products with existing orders, or aggressively market products to retailers in order to encourage them to stock up on the company’s goods in the short term.

Channel stuffing can lead to significant financial losses for companies, as the products shipped to retailers will often remain unsold on the shelves. It can also impair a company's reputation by making it seem like the company is trying to pad its financial results.

As indicated, companies who engage in channel stuffing face significant legal risks. The Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 directly addresses this practice and gives the Securities and Exchange Commission (SEC) the authority to seek civil penalties and injunctive relief against companies that engage in it.

Given the potential risks, it is essential for companies to act responsibly in the distribution process. It is best to focus on developing a steady flow of end-user demand that satisfies the customer’s needs instead of padding the sales figures artificially. Companies should also ensure that their sales policies promote the interests of the customer, maintain the quality of their products, and provide reliable customer service. In general, companies should do whatever it takes to ensure a satisfactory buying experience for their customers, which will help to ensure the company’s long-term financial viability and health.